It’s hard for me to understand how other artists living in a new-Adele era can possibly expect to make a living. This question has plagued me since I bought Adele’s 25 album after seeing her sing 15 seconds of a new song acapella on a fucking Target commercial: when everyone else in your league falls so depressingly short in the face of your talent, what’s a girl to do? How can you BE Adele without making everyone else feel like shit about themselves?
Marshmello is the first artist to bring a real solution to the table: deliver a remix as profound, completely original, yet elegantly simple as the original itself. This will for sure be yanked off the Internet any minute now so get that free download immediately. It is in its impermanence that the magnitude of its majesty is revealed, behold: HELLO.